
Lead qualification with the BANT and MEDDIC Frameworks
Wouldn’t you rather have 10 highly qualified prospects with a genuine need, budget, and the authority to make a purchase, than 50 leads who lack both the interest and the means to buy?

Wouldn’t you rather have 10 highly qualified prospects with a genuine need, budget, and the authority to make a purchase, than 50 leads who lack both the interest and the means to buy?
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